Consumer Brands

Covington has built a reputation for understanding the unique challenges that brands clients face. We work with established lifestyle brands, fashion houses, global beverage companies, sports and beauty brands, ranging from the luxury sector to the mass market, to aspiring start-ups. In addition to deep industry knowledge, we have extensive experience of working in both emerging and mature markets throughout the world.

We help clients create new brands, diversify into new markets, extend product ranges, build customer followings, protect vital assets and manage their governance issues. You give us a strategic challenge, and we combine the expertise of lawyers across the globe who are recognized leaders in their fields to find solutions.

Often, the challenges are complex and novel so having dynamic, experienced people on your side can make all the difference. To tackle your legal and business issues, we build a bespoke team from a variety of disciplines: regulatory compliance and government affairs, anti-corruption and white collar crime, IP enforcement, corporate and commercial, Internet enforcement and data privacy.

Collaboration is at the heart of everything we do.