Archives: Privacy & data security

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EU’s Highest Court Invalidates Safe Harbor with Immediate Effect

Today, the Court of Justice of the European Union (the “CJEU”) invalidated the European Commission’s Decision on the EU-U.S. Safe Harbor arrangement (Commission Decision 2000/520 – see here). The Court responded to pre-judicial questions put forward by the Irish High Court in the so-called Schrems case. More specifically, the High Court had enquired, in particular, … Continue Reading

FTC Announces First Consent Order With a Retail Tracking Company

The Federal Trade Commission (“FTC”) today announced that it has entered into a proposed consent order with Nomi Technologies (“Nomi”), marking the agency’s first action against a retail tracking company.  The announcement comes one year after the agency held a workshop on mobile device tracking in the retail environment.  Although the action may indicate increased … Continue Reading

Consumer profiling: regulators re-affirm the importance of adopting a “privacy by design” approach

Marketers, data brokers and other businesses have been collecting information about consumers’ online preferences since the advent of e-commerce.   The growing use of large-scale information management and analytics technologies (also known as “big data”) has enabled organizations to combine ever larger and numerous datasets in their quest to extract meaning from the hoards of customer … Continue Reading

Data security breaches – protecting your brand from damage

Recent years have seen an increasing number of high profile data security breaches that have damaged the reputation of businesses and the value of their brands.  It’s sometimes said that it’s not a matter of “if”, but “when” a business will suffer a data security incident.  Nonetheless, there are a number of ways that you … Continue Reading

“Bring your own device to work” – how to embrace the trend without risking your brand

Since Apple launched the first iPhone in 2007, the popularity of smart phones and tablets has sky-rocketed.  These devices, with their sleek design, touch screens and easy access to a myriad of entertainment options, have fast become the preferred method of communication for executives. In recent years, a growing number of companies have allowed employees … Continue Reading

Social media employee policy

Companies are increasingly recognising the benefits of using social media to increase brand recognition and consumer loyalty, thereby boosting sales and profitability.  Many consumers follow brands online for news of product launches and special offers.  One way of maximising a brand’s social media presence is to involve employees.  In the Cosmetics industry, Estée Lauder implemented … Continue Reading

Mannequins raise privacy concerns

Recently, an Italian mannequin maker hit the headlines by announcing its mannequins would be used to spy on customers in several shops of big fashion brands in Europe and the US. According to the producer’s website, these mannequins can do much more than display new collections: thanks to invisible cameras placed directly behind their pupils … Continue Reading